The solar sector has seen a degree of boom and bust over recent years, and although a lot of media attention has been paid to the sector, this coverage has not always been positive or united in the message it seeks to portray. As a result, the public perception of solar technologies is not suffused with clarity.
The Publicity working group will seek to ensure that an even and clear message is given to the local and national media, providing in-depth explanation of the relevant topics and a positive message about the benefits of solar PV whenever and wherever possible.